Priya Sharma

Priya Sharma learned marketing the hard way: with limited budgets, skeptical founders, and the constant pressure to prove ROI on every dollar spent. She's scaled growth at three venture-backed startups, taking them from scrappy early-stage companies to well-funded growth machines.

Her background is unconventional. She studied computer science in college, worked as a data analyst for two years, then pivoted to marketing when she realized she was more interested in understanding why people buy than in building the products they buy. That technical foundation shows in her approach: everything is measured, tested, and optimized.

But Priya is also allergic to vanity metrics and growth hacks that don't translate to actual business results. She's seen too many startups celebrate viral moments that led nowhere and "hockey stick" charts that eventually crashed. Her philosophy: sustainable growth beats explosive growth every time.

At SocioLogic, Priya leads growth marketing and spends a lot of time thinking about how synthetic users can help companies grow more efficiently. Her articles focus on practical, actionable advice: how to run better experiments, how to identify real growth opportunities, and how to avoid the traps that catch most startups.

She writes in a direct, no-BS style that reflects her personality. When she says something works, it's because she's tested it herself—often multiple times across different companies.

Outside of work, Priya is training for her first marathon (slowly, she emphasizes) and is attempting to learn to cook Indian food as well as her mother, a goal she describes as "aspirational at best." She's also a voracious reader of business biographies, particularly of founders who built enduring companies rather than quick exits.