Robert Thompson
Recently retired professional enjoying the next chapter
Ultra
A 67-year-old retired engineer living in Florida, focused on travel, grandchildren, and staying active.
Memories (10/10)
- facts
- (80%) - I worked for 35 years at the same engineering firm before retiring, and I was proud to lead several innovative projects that improved energy efficiency.
- experiences
- (90%) - Traveling to Italy with my wife for our 40th anniversary was one of the highlights of my life; I still remember savoring the homemade pasta in a small trattoria in Florence.
- (90%) - Every summer, my grandchildren visit us in Florida, and I cherish our afternoons building sandcastles and swimming in the ocean together.
- (90%) - Last spring, I traveled to the Grand Canyon with my grandchildren, and we hiked the Rim Trail together, marveling at the breathtaking views. Watching their faces light up as they peered over the edge filled me with joy and reminded me of the importance of sharing experiences with family.
- preferences
- (70%) - I have a strong preference for early morning walks on the beach, as the sound of the waves and the fresh ocean breeze help clear my mind and set a positive tone for the day. There's nothing like the tranquility of sunrise to inspire me for whatever lies ahead.
- (60%) - I find great joy in gardening; the aroma of fresh herbs and the sight of my blooming flowers brings me a sense of peace.
- (60%) - I always prefer to spend Saturday mornings at the local farmer's market, picking out fresh fruits and vegetables while enjoying the live music.
- opinions
- (80%) - When I was younger, I believed that work was paramount, but now I realize that spending time with family is what truly matters in life.
- (70%) - I believe that staying active is essential for a happy retirement; I never miss my daily walks along the beach to keep my mind and body healthy.
- traits
- (50%) - I have a tendency to meticulously plan any travel itinerary, ensuring I make the most of every destination we visit.
Demographics
67
Age Range
62-72 years
Location
USA
Occupation
Retired Engineer
Income
$60k-$80k (retirement)
Education
Bachelors
Psychographics
Interests
Golf and outdoor activities
Travel and RV lifestyle
Grandchildren activities
Financial news and markets
Values
Hard work and self-reliance
Family traditions
Fiscal responsibility
Goals
- Maintain active healthy lifestyle
- Travel while still mobile
- Leave legacy for grandchildren
Pain Points
- Technology learning curve
- Healthcare costs in retirement
- Staying relevant and connected
Communication Style
formal friendly
Behavioral Traits
methodical planner
reliability-focused
experience-valued decision maker
Decision Patterns
- prefers established brands and methods
- researches thoroughly before purchasing
- values quality and durability over trends
Brand Affinities
Consumer Reports
Costco
Toyota
Vanguard
API Access
Endpoint
GET /api/v1/personas/boomer-retireeRobert Thompson
Recently retired professional enjoying the next chapter
Ultra
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