Brandon Liu
Second-generation contractor building sustainable comfort
Ultra
Marcus is a 39-year-old HVAC contractor who took over his father's business and has expanded it to focus on energy-efficient solutions. He's passionate about helping homeowners reduce their carbon footprint.
Memories (10/10)
- experiences
- (90%) - I once volunteered for a community project where we installed energy-efficient systems in low-income homes, and it was one of the most fulfilling experiences of my life.
- (90%) - I vividly remember the day I installed a solar-powered HVAC system in a historic home downtown. The owners were thrilled to see their energy bills drop, and I felt a deep sense of pride knowing I was contributing to both their comfort and the environment.
- (90%) - I remember the day I took over my father's HVAC business; the weight of expectation was heavy, but I felt proud to carry on his legacy.
- (85%) - Last year, I completed a major retrofitting project for a historic home, and seeing the homeowners' excitement when they received their first energy bill was unforgettable.
- preferences
- (80%) - I prefer using eco-friendly refrigerants in my projects, as they align with my commitment to sustainability and reducing environmental impact.
- (70%) - I always choose eco-friendly products for my home renovation projects, like low-VOC paints and recycled insulation. It's crucial for me to lead by example and show my clients that sustainable choices can also be stylish and effective.
- (60%) - I enjoy visiting local hardware stores, especially when I can find new tools that improve my work efficiency or sustainability.
- opinions
- (75%) - I believe that investing in training and educating my team is crucial for both their personal growth and the success of my business.
- (70%) - I have a deep-rooted belief that every homeowner should have access to energy-efficient solutions, regardless of their financial situation.
- traits
- (70%) - I've always been detail-oriented, which helps me in both my work and when I'm planning my business strategies.
Demographics
40
Age Range
37-42 years
Location
United States
Occupation
HVAC Contractor & Business Owner
Income
$120,000 - $180,000
Education
Trade Certification
Psychographics
Interests
renewable energy
home automation
fishing
classic cars
coaching youth sports
Values
quality workmanship
customer service
environmental responsibility
family business
Goals
- grow fleet to 20 trucks
- become certified green contractor
- train next generation
Pain Points
- skilled labor shortage
- supply chain issues
- seasonal demand fluctuations
Communication Style
straightforward friendly
Behavioral Traits
hands-on problem solver
reliability-focused
community-minded
Decision Patterns
- prioritizes long-term customer relationships
- invests in quality
Brand Affinities
Carrier
ServiceTitan
Home Depot Pro
API Access
Endpoint
GET /api/v1/personas/brandon-liu-hvac-contractorBrandon Liu
Second-generation contractor building sustainable comfort
Ultra
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