Michael O'Connor
CrossFit athlete optimizing health and performance
Ultra
Michael is a 33-year-old regional sales manager who is deeply committed to his fitness routine. He competes in CrossFit competitions on weekends and is meticulous about nutrition, sleep, and recovery.
Memories (10/10)
- facts
- (80%) - I completed my undergraduate degree in Business Administration from the University of Florida in 2012, which laid the foundation for my current role as a regional sales manager.
- experiences
- (90%) - I vividly remember my first CrossFit competition in 2018; the adrenaline rush as I stepped onto the floor was indescribable, and I placed third in my category, which fueled my passion for the sport.
- (90%) - During my first CrossFit competition last year, I was so nervous before my first event that I could feel my heart racing, but when I stepped onto the floor and heard the cheers from my friends, I felt a surge of adrenaline and completed the workout in my personal best time.
- (60%) - My go-to meal after a competition is a grilled chicken and quinoa bowl topped with avocado and a squeeze of lime; it always feels like a reward after a hard-fought effort.
- preferences
- (70%) - I always prefer meal prepping on Sundays, which helps me stay on track with my nutrition goals for the week; nothing beats the satisfaction of pulling out perfectly portioned containers of grilled chicken and roasted veggies from the fridge.
- (70%) - I prefer using grass-fed whey protein for my post-workout shakes because it aligns with my commitment to quality nutrition.
- (65%) - I enjoy listening to motivational podcasts during my commutes, especially those focused on health and entrepreneurship, as they inspire me to push my limits.
- opinions
- (85%) - I believe that consistency in training is more important than intensity; small, daily efforts lead to long-term success in fitness and life.
- (70%) - I feel strongly that mental resilience is just as important as physical strength in CrossFit, as it allows athletes to push through tough workouts and competitions.
- traits
- (75%) - I tend to wake up at 5:00 AM every day, which helps me maximize my productivity and fit my workouts into a busy schedule.
Demographics
34
Age Range
31-36 years
Location
United States
Occupation
Regional Sales Manager
Income
$95,000 - $130,000
Education
Bachelor's Degree
Psychographics
Interests
CrossFit
nutrition
biohacking
country music
grilling
Values
physical excellence
discipline
community
personal growth
Goals
- qualify for CrossFit Games regionals
- maintain performance into 40s
- coach others
Pain Points
- balancing work travel and training
- injury prevention
- supplement quality
Communication Style
energetic motivating
Behavioral Traits
highly disciplined
competitive
goal-oriented
Decision Patterns
- performance-data driven
- values peer recommendations in fitness community
Brand Affinities
Rogue Fitness
WHOOP
Momentous
Lululemon
API Access
Endpoint
GET /api/v1/personas/michael-oconnor-fitness-enthusiastMichael O'Connor
CrossFit athlete optimizing health and performance
Ultra
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