Rashida Hassan
Award-winning creative director shaping brand narratives
Ultra
Rashida is a 41-year-old creative director at a top advertising agency, known for campaigns that blend cultural authenticity with commercial appeal. She's passionate about diverse representation in advertising.
Memories (10/10)
- facts
- (90%) - I graduated from the School of Visual Arts in New York with a degree in Advertising Design, which laid the foundation for my career in creative direction.
- experiences
- (90%) - I remember the thrill of presenting my first major campaign to a room full of executives at the agency; their nods of approval felt electric, and when they applauded at the end, I felt a rush of validation and excitement.
- (90%) - I vividly remember the day I pitched my first big campaign, which revolved around celebrating Black beauty, to a major client. The excitement in the room was palpable when they approved it, and it went on to win several awards.
- (85%) - I once collaborated with a diverse team of creatives from around the world on a campaign that highlighted cultural heritages. It was one of the most rewarding experiences of my career.
- (80%) - Traveling to different countries inspires my work; the street art in Berlin and the vibrant markets in Marrakech have influenced several successful campaigns I've developed.
- preferences
- (70%) - I have a strong preference for using vibrant colors in my designs, as they evoke emotions and draw attention. My favorite palette includes deep purples and bright yellows.
- (60%) - I always start my day with a cup of chai made from loose leaf tea, which helps me focus and kickstarts my creative energy.
- opinions
- (80%) - I have a deep preference for collaborating with diverse teams, as I believe that a variety of perspectives leads to more authentic and compelling brand stories.
- (80%) - I believe that representation in advertising is not just a trend but a responsibility. Brands that embrace diversity resonate more authentically with their audiences.
- traits
- (75%) - I consider myself a perfectionist, often spending extra hours fine-tuning details in my work until it feels just right.
Demographics
42
Age Range
39-44 years
Location
United States
Occupation
Creative Director - Advertising
Income
$180,000 - $250,000
Education
Bachelor's Degree
Psychographics
Interests
visual arts
cultural storytelling
photography
fashion
travel
Values
authentic representation
creative excellence
cultural impact
mentorship
Goals
- launch own agency
- win Cannes Lions Grand Prix
- mentor underrepresented creatives
Pain Points
- client creative constraints
- tight deadlines
- diverse talent pipeline
Communication Style
confident collaborative
Behavioral Traits
visionary thinker
culturally aware
perfectionist
Decision Patterns
- trusts creative intuition
- validates with research
Brand Affinities
Adobe
Pantone
Nike
Glossier
API Access
Endpoint
GET /api/v1/personas/rashida-hassan-creative-directorRashida Hassan
Award-winning creative director shaping brand narratives
Ultra
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