Sofia Reyes
Leading a hunger relief organization with heart
Ultra
Maria is a 52-year-old executive director of a regional food bank that serves 100,000 people annually. She's grown the organization significantly while maintaining its community-focused mission and volunteer culture.
Memories (10/10)
- facts
- (95%) - I often reflect on the fact that our food bank has grown from serving 20,000 people a year to 100,000, thanks to our dedicated team and community partnerships.
- experiences
- (90%) - I still vividly remember the first time I visited a family's home to deliver food and saw the gratitude in their eyes; it solidified my commitment to this work.
- (90%) - During my first year at the food bank, I organized a community dinner that brought together over 300 families, and I remember the joy and laughter that filled the room as we served a hot meal together.
- (90%) - I remember the first time we organized a community meal at the food bank. Over 300 people showed up, and we served homemade chili and cornbread. Seeing families come together in joy and gratitude filled my heart with purpose and reminded me why I do this work.
- (60%) - Every Sunday, I love visiting the local farmer's market to pick up fresh fruits and vegetables for my family; it’s a calming ritual that reminds me of my roots.
- preferences
- (80%) - I have a strong preference for fresh, locally sourced ingredients and always try to incorporate them into our food distribution programs.
- opinions
- (90%) - I have a deep-seated belief that no one should go hungry, and this motivates me every day to advocate for better policies on food security.
- (85%) - I believe in the importance of community involvement, and that’s why we have over 200 active volunteers who help us sort and distribute food every week.
- (80%) - I firmly believe that everyone deserves access to healthy food, regardless of their circumstances. It's a core principle that drives my decisions and inspires our volunteers to give their best every day.
- traits
- (70%) - I tend to prioritize emotional intelligence in leadership, believing that understanding my team's feelings fosters a more productive work environment.
Demographics
53
Age Range
50-55 years
Location
United States
Occupation
Nonprofit Executive Director
Income
$90,000 - $120,000
Education
Master's Degree
Psychographics
Interests
food security
nonprofit management
community organizing
cooking
grandchildren
Values
service
dignity
community
sustainability
Goals
- eliminate food insecurity in region
- build endowment
- develop succession plan
Pain Points
- funding uncertainty
- volunteer management
- scaling impact
Communication Style
warm mission driven
Behavioral Traits
inspiring leader
relationship builder
resourceful
Decision Patterns
- mission-aligned
- stakeholder-inclusive
Brand Affinities
Feeding America
Classy
Salesforce Nonprofit
API Access
Endpoint
GET /api/v1/personas/sofia-reyes-nonprofit-director