Decode customer psychology with synthetic market research. Identify purchase triggers, competitive vulnerabilities, and segment opportunities—without months of fieldwork or $15K focus groups.
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Synthetic persona research for product, marketing, strategy, and sales teams.
Test product concepts against diverse buyer psychologies. Identify friction points and deal-breakers before investing in development.
Discover what language resonates with each segment. Stop guessing which value props will land—test them against 30 synthetic buyers in an hour.
Understand why customers choose competitors. Uncover the 'unknown unknowns' that polite surveys miss with adversarial interviewing.
Quantify revenue at risk per customer segment. Build board-ready reports with traceable methodology your CFO will trust.
Six capabilities that transform how you understand markets.
Go beyond demographics. Understand decision heuristics, risk tolerance, and brand affinities for each buyer segment.
Our personas are prompted to reject your product. Uncover the objections customers won't tell you in polite surveys.
Every finding graded by statistical confidence. Separate noise from signal with auditable methodology.
Calculate specific revenue-at-risk per 100 prospects. Give finance teams numbers they can validate.
Board-ready deliverables with traceable findings. Every insight linked back to source data.
Compare sentiment, objections, and purchase triggers across buyer personas side-by-side.
Same depth. Fraction of the time and cost.
| Aspect | Traditional | SocioLogic |
|---|---|---|
| Timeline | 4-8 weeks | Hours |
| Cost | $15,000-$50,000 | $450 (30-persona study) |
| Sample Size | 8-12 participants | 30+ synthetic personas |
| Methodology | Dependent on moderator skill | Consistent adversarial interviewing |
| Repeatability | Start from scratch each time | Re-run instantly as markets shift |
| Audit Trail | Interview recordings | Traceable source embeddings |
Real scenarios where synthetic market research changes outcomes.
"You're 6 weeks from launching a new product tier. The team is split on pricing."
Walk into the pricing meeting with 30 buyer reactions, not opinions.
"Sales is losing deals to a specific competitor but can't articulate why."
Build battle cards based on actual buyer psychology, not assumptions.
"The board wants to enter a new vertical but you have no data on those buyers."
Present an expansion plan with risk-quantified recommendations.
Market Research is one pillar of SocioLogic's revenue intelligence platform.
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Your competitors are still scheduling focus groups. Be the team that moved faster.
Full 30-persona study for $450. Results in hours, not months.